“We’re Going to the Super Bowl”
An epic Toy Story race to make it to Super Bowl LXI.
PRODUCTION TEAM
THE TOYS ARE BACK IN TOWN
When ESPN approached us to take part in our very first commercial for the Super Bowl, we dove in headfirst at the opportunity.
The task all started with the characters. We needed to take real-life television and sports stars and model them into two types of 3D characters - action figures for the football players and bobbleheads for the broadcasters.
THE TEAM’S ALL HERE
Both character types came with their own set of challenges when it came to design and ensuring that even a head on a spring still carried a particular likeness that was most importantly, recognizable for all.
THE TOYS ARE BACK IN TOWN
Our main job was to ensure that toy character existed believably within the real-world of the ESPN offices, maintaining that same Toy Story feel that we all know and love.
BLOCKING
ANIMATION
ON AIR
The spot first aired during the 2026 NBA Finals Game 1 broadcast on ESPN.