THE SIMPSONS FUNDAY FOOTBALL
Bringing the world's most iconic family to life in 3D was a dream come true!
PRODUCTION TEAM
IN THE BEGINNING
Where to begin? What’s our hook? How do we create something bold out of a sport that is steeped in tradition?
We pulled it apart, quite literally!
TNT and NASCAR both have extremely distinct brands, and those brand identities and colours don’t always play nicely together. NASCAR is all about Americana, and being a vibrant sport fueled by optimism and the joy of going fast.
TNT is dark, moody, unapologetically cool and different!
Two brands, needing to come together as one! So we did something different, we built a virtual production environment to allow us to strike a strong balance between both brands.
VIRTUAL VIRTUAL PRODUCTION
To enable our team the freedom to play with both brands, an unspoken requirement to include racing in a NASCAR package, and the need for something completely different, we decided to set our entire production world with a virtual, virtual production space.
We had to study how virtual production spaces work and function to enable a seamless illusion for our pieces. Did we take major liberties? Absolutely! Where’s the fun in playing it safe?
We included c-stands, lights, LED screens, gripping, and much more to fill out the virtual space, giving it a real studio feel. However, we had to be careful not to overpower the goal of each individual piece.
THE PILLARS OF THE PACKAGE
With close attention being paid to the individual branding of TNT Sports and NASCAR, we aligned on a colour palette that leaned into a dark, moody, black environment with flourishes of colour.
Specifically, the NASCAR blue, red, and yellow became the key accent colours of the package.
To separate the package a bit more, we threw in a few colours that aren’t typical of NASCAR, purples, pinks, etc., to allow for fun exploration and colourful explosions.
With any NASCAR package, everything revolves around the cars, the drivers, and speed! Capturing all of these elements was a unique challenge, especially when the viewers need to be able to read the 3s element flashing on screen.
ON AIR
Launching on TNT Sports in June of 2025, the NASCAR on TNT Sports package represents a long-awaited return to the sport for the network, and the launch of a name in racing.
