LIVE WITH KELLY & MARK
Bringing new energy to a daytime legend, and making history with the first drone shoot in Manhattan!
PRODUCTION TEAM
ACTION!
In 2023, the team at ABC, behind the hit show Live with Kelly & Ryan, was preparing to rebrand as Ryan moved away from the show and Mark Consuelos was getting ready to fill his shoes.
Over 2 days, in July 2023 in NYC, we closed down streets, shot lots of dogs, and captured our stars in their natural habitat.
Having worked together 7 years prior on the original show open and brand package, we were thrilled to get that call to join them on another adventure. However, it was already June, and the show went live in September, so we had to get moving!
First step, what’s the hook?
THE STORY
Every good show open tells a story. Sometimes that story is open-ended, other times it’s meant to be filled with hidden clues, and sometimes it’s meant to be one mini journey with an end: we chose that approach.
In early development, we knew that the open would highlight Kelly and Mark as a married couple and their typical journey to the office. The question we had to answer: What’s a typical day for Kally & Mark?
NEW YORK NEW YORK
Kelly & Mark embody New York City, and with their studio, at the time, just down the street from Lincoln Center, it just made sense to highlight the city just as much as we highlight them.
A GOOD ENDING
Ending in the studio was always going to be the case, but we need to find a good way to include the audience! Every daytime show host is only as good as their audience, and they have a great audience!
We settled on using a drone and an Insta360 camera to capture a real audience, after a recording, to really ground the end of the journey in the studio.
Fun fact: most of our crew is in that final shot!
Logos are everywhere,
and rebranding Live with Kelly and Mark meant designing a new logo from the ground up, which is not an easy task!
Experimenting with hundreds of different designs, fonts, lockups, etc., we landed on a bright and colorful design, which speaks to who Kelly and Mark are as people!
ON AIR
Launched on Live with Kelly and Mark with their 2023 season opener, the new open and brand design for the show entered a new era with Kelly & Mark.
