NASCAR on TNT Sports

In the fall of 2024, we partnered with TNT Sports to design the inaugural season of the NASCAR Summer Series broadcast. Our goal was to bring the world of NASCAR into the world of TNT Sports—dark, gritty, and full of energy. Early on in the production, we realized that setting this package apart from other NASCAR broadcasts was crucial, so we centered our designs in a virtual production environment that would allow us to play with lighting and realism . Over the course of five months, we crafted a massive array of elements, including a show open, to accompany the five-week NASCAR season on TNT Sports.

Network: TNT Sports