Passionate • Epic • Energetic

Our long time client and design partner Chris Mallory challenged us with an epic task: design and produce a cracking new package for NHL Network's flagship show NHL Tonight... in 8 weeks. The goal: win the first sports Emmy for NHL network.

 

INSPIRATION

 

CONCEPT FRAMES


DEVELOPMENT

The results were pure entertainment. We cast a number of Toronto hockey players who best emulated the skating style of some of hockey's biggest stars. The body doubles, with photo and CG face replacement, full CG and 3-D projection plates, we created the biggest, fieriest continental hockey street party ever seen. A good old-fashioned in your face smash mouth sports open. Pure joy to work on. We got the Emmy nomination, next year we hope to get the Emmy!


FINAL